EU regulations, Competition and Antitrust

Penev LLP’s lawyers advise domestic and international clients on all aspects of EU regulations, Competition and Antitrust laws. We counsel clients on major mergers and acquisitions (M&A) that need clearance from the Bulgarian competition authority and we guide them through the entire clearance procedure. Penev LLP also ensures that high value agreements between international and local parties are concluded and implemented in compliance with EU and national competition laws. Our experience covers administrative proceedings held before the competition authority as well as litigation with respect to unfair competition and alleged antitrust violations. Our lawyers provide integrated solutions to competition-related business and litigation issues by working with the firm’s other practice groups.
Clients in the area of EU regulations, Competition and Antitrust include: The Walt Disney Company, Antenna, Zagorka AD (Heineken group), The Delegation of the European Commission to Bulgaria, Heitmann, Standard Commercial Tobacco Inc., Bridge point (UK), AT&T Corp., Coca-cola HBC Plc., Lenovo, Shell International London, Switzerland, Phalkan Pfife Capital, IMS AG, Switzerland.
We offer expertise in all key competition areas including:

Antitrust rules and policy;

We provide strategic and commercially-focused advice on antitrust rules and policy, and related legislation by assisting and bringing businesses into compliance with the Bulgarian and EU competition regulations.
We advised Zagorka AD (Heineken group) on corporate and commercial matters and represented the company before the Commission on Protection of Competition in relation to the company’s advertising and promotion campaigns.

Agreements and trade practices;

Our attorneys are experienced in handling various agreements which restrict or distort competition and are prohibited by the Bulgarian or the EU competition regulations as well as unfair trade practices.
We successfully represented The Walt Disney Company in a case where the court found a registered domain name to be in violation of The Walt Disney Company IP rights.

Mergers and acquisitions;

We are focused on providing assistance on various mergers and acquisitions transactions and we have assisted a number of undertakings in obtaining positive merger clearances by the competition authority.
We advised Antenna on the sale of TV Channel Nova Television to the media group of Modern Times Group.
We advisedStandard Commercial Tobacco Inc. in relation to establishing their presence in Bulgaria and their merger with Dimon.
We were retained to assist Bridgepoint (UK) in the preparation of legal due diligence report of Jet Finance JSC.
We advised Coca-cola HBC Plc. on the acquisition of Bankya Mineral Waters Bottling Company.
We acted for Shell International London,IMS AG, Switzerland, on the acquisition of software pharmaceutical business developed by the Bulgarian subsidiary of “MIS Consulting – Joint Stock Company” (Hungary).
We advised Phalkan Pfife Capital, US on the acquisition of an LPG distributor.

Competition and consumer protection prosecutions;

Our Competition and Consumer protection practice is recognized as one of the leading in Bulgaria. Penev LLP attorneys have unparalleled experience in antitrust and unfair competition litigation developed by working for companies operating in various industries such as IT, manufacturing and distribution, entertainment and media. We advise a wide range of clients on consumer protection issues, including misleading and deceptive conduct and unfair practices and agreements.


Penev LLP has a strong track record in cartel cases, including general compliance work, dawn raids and investigations, complex administrative proceedings held before the Bulgarian competition authority and the Supreme Administrative Court.
We acted for a major Bulgarian insurance company in a high profile case litigated before the Bulgarian competition authority and the Supreme Administrative Court.

Competition litigation;

We are among the leading law firms in the area of EU and competition related litigation. Our attorneys deal with alleged cartel conduct, abuse of dominant position, concerted practices and prohibited agreements. 

Dawn-raid training and assistance;

Our in-depth experience enables us to manage effectively various situations in which competition issues are faced.

We provide guidelines and assistance to our clients’ senior management on how to handle dawn – raids.